SAMUEL & CO.

The Bespoke Journey

A collaborative process to create a future heirloom, uniquely yours.

Hand-drawn snake ring sketch with ruby for bespoke consultation
01

The Consultation

We begin with an intimate conversation about your vision, inspiration, and personal style. Together we explore gemstone preferences and the story you wish your piece to tell.

02

The Sketch

Our designers translate your vision into hand-painted gouache renderings and precise CAD models. You'll review and refine until the design is perfect.

Sapphire gemstone sourcing for bespoke jewellery
03

The Sourcing

We source the finest GIA-certified diamonds and rare gemstones. You'll examine and approve each gem before it becomes part of your piece.

View our current reserve in The Vault →
3D RENDER / IMAGE SPACE
04

The Creation

Our craftsmen bring the design to life through time-honored techniques. Each piece is hand-forged and finished by artisans with decades of experience.

Muzo emerald bespoke one-of-ten ring reveal
05

The Reveal

Your completed piece is presented in our signature packaging, ready to become a treasured heirloom for generations.

Begin Your Bespoke Legacy

Contact Us

Luxury oval diamond engagement ring

From finding the perfect Samuel & Co gift to jewellery styling advice, our Client Advisors are always here to help.

Opening Hours:
Monday - Friday: 9:30 – 6:00
Saturday: 10:00 – 5:00
Sunday: Closed

Book an Appointment